Building a Scalable Visual Language:
The DriveWealth Rebranding Project
This project involved a complete overhaul of the brand identity, including the creation of a scalable visual language. A key aspect of this was developing a cohesive illustration concept that would be visually appealing, functional, and aligned with the overall design direction and brand voice.
My Role
Explored various illustrative styles to identify options that aligned with the brand identity, design direction, and target audience.
Crafted initial illustrations that were both visually appealing and functional, aimed at enhancing content understanding and user engagement.
Established a foundation for visual designers to build upon for the final website visuals.
Created motion design elements based on the illustrations, further enriching the user experience.
The Scalable Element Library
I established a comprehensive Visual Library. This library serves as a foundation for consistent and creative visual communication across all platforms.
Key Components:
Modular Illustration System: I meticulously decomposed all illustrations into a scalable element library. This allows for efficient customization and the creation of new visuals for future use.
Versatile Icon Set: The library includes a diverse icon set, encompassing both 2D and isometric styles, to cater to various design needs and contexts.
Categorized for Easy Access: Elements are meticulously organized by category (character, object, chart, tech) and by scenario (website, deck, marketing, social media) for effortless searching and application.
