Background

DriveWealth has an array of company-level marketing needs to promote the company image, show support for social causes, and maintain good public and partner relationships.

Challenge

The absence of a dedicated marketing and visual design team posed a significant resource strain. The rebranding effort made the situation even tighter -  all existing and new materials will need to reflect the new brand identity. I had to fill in this gap while also completing other UX tasks.

What I Did

My tasks spanned a wide range of formats and materials – including social media banners, business cards, letterheads, news banners, email banners and signatures, marketing illustrations, webpage designs, digital fliers, etc.

Impact

My contribution to the marketing redesign filled critical business needs in absence of the marketing team, playing a pivotal role both externally and internally. Externally, it helped promote a positive corporate image to partners and the general public.