Reimagining DriveWealth: Brand Refresh

Reimagine DriveWealth as a tech-forward brand that simplifies traditional brokerage. Create a modern, inviting visual identity and user experience that highlights the company's expertise and capabilities. This rebrand aimed to streamline the digital platform, optimizing its information architecture for future growth.

My role

As part of a 3-person design team, I played a crucial role in rebranding DriveWealth's website and brand visual library.

  • Website concept exploration

  • Visionary design

  • Illustration design

  • UX/UI Design

  • Animation design

The goal

  • A fresh, tech-forward aesthetic to differentiate from traditional finance.

  • Clear, concise language and user-friendly interactions.

  • Engaging illustrations to enhance the user experience.

The approach

To simplify the complexities of the brokerage world and enhance the user experience, we employed a multi-faceted approach:

  1. Visual Storytelling: We incorporated engaging illustrations to break down complex information into easily digestible content. Interactive elements, such as parallax scrolling, were used to create a dynamic and immersive user experience.

  2. Information Architecture: We streamlined the information architecture to improve navigation and user flow. By implementing a clear and intuitive navigation structure, we made it easier for users to find the information they need.

A quick website walkthrough by Honest Reviews